FAQs

The new competitive environment, the consumer trends and the continuous changes in the bakery market, create a strong pressure for individual businesses and entrepreneurs. Only well-established unique concepts with high-quality products and services may overcome the challenges and exploit efficiently emerging opportunities in the market. A new high-level brand awareness among the consumers, original recipes, exquisite flavors, quality and variety of the product mix offered in competitive prices, a well-estimated business model and the total experience of customer service, are the key success factors for a pastry-café shop. By joining a strong and well-established concept, such as “THE DAILY GREEK”, you apply successful and tested strategies, you have the appropriate product mix & store opening methodology, and you practice growth strategies that will help you make a successful start and accomplish immediately high profits, having permanent guidance and support during your membership.

The average investment cost for a “THE DAILY GREEK” store starts from €200.000 and may vary according to: the store square meters and the chosen building condition.

The purpose is to create a competitive and profitable business, while complying with specific standards that ensure the quality and uniqueness of the network services. The amount of money that will be spent also depends on the type of shop, the area and the condition of the property. The goal in any case is to design an attractive business proposal with specific criteria that ensure the quality and uniqueness of the network services and products.

An ongoing royalty fee of 4% of net sales is due on a monthly basis.

“THE DAILY GREEK” requires that a minimum of 3% of net monthly sales be spent by each international franchisee for marketing purposes, as follows: 1.0% is spent on local marketing, and 2.0% is paid to national creative marketing fund.

Each franchisee may have his/her own pricing policy. “THE DAILY GREEK” network may only define indicative maximum pricing per product, so as the customers enjoy our products and services, in spite of their current location, at a fair price.

“THE DAILY GREEK” team as well as The Franchise Co. will fully guide you finding the perfect location for your store, as well as all the critical points you need to look out for.

According to our “site selection” procedure, each Area Developer seeks the location that fulfills our criteria, while taking under consideration the specific attributes of the selected location aiming to gain the “Site Approval Package” by the franchisor.

The company will provide you with a comprehensive list of machines and equipment approved by “THE DAILY GREEK” but you are responsible for the purchase.

Of course. The company has developed specific processes in the selection, integration and evaluation of the appropriate human capital for your business. Aiming at offering high-quality products to our customers and applying effective and personal customer service, we have been continuously developing systems that ensure the attraction and maintenance of the best members of the personnel in our network.

We provide two weeks of initial extensive training provided to the store manager and staff of each “THE DAILY GREEK” store, covering both theoretical and practical aspects, such as store function, quality, service, cleanliness, hygiene and safety, food and drinks safety, store efficiency & profitability goals. There will be continuous support from a “THE DAILY GREEK” representative during the first week of operation of each store for the first two stores of the Area Developer. There will be minimum 2 visits per year and per territory from the “THE DAILY GREEK” representative.

A typical franchise agreement lasts eight years with the right for a three-year further expansion.

The “THE DAILY GREEK” policy does not include recharging the entry fee. Even in the scenario of business resale, if the network administration approves the new Master Franchisee, there is no demand for an extra fee for the remaining contract period.

The partner can open more than one store in single-unit format. Upon agreement with the company and the Master Franchisee, our future partner will be able to open up more than one store. We are more than proud when one of our partners follows such a successful course, on the condition that he may monitor adequately all the selling points. There is a special multi-unit program that acts as a road map for each multi-unit franchisee.